Effective and last updated: October 25, 2026
Clarity & Capability (“Clarity & Capability,” “we,” “us,” or “our”) operates this website. This Privacy Policy explains how we handle information you provide and information collected when you use the website.
By using the website, you acknowledge the practices described below.
1. Information we collect
Information you provide. We may collect your name, email address, organization, role, contact details, business needs, assessment responses and results, marketing preference, and any other information you choose to include when you request an assessment-results email, apply for an AI Business Audit, request a workshop, make a speaking inquiry, or contact us.
Information collected automatically. The website and its service providers may collect limited technical information such as your IP address, browser type, device type, referring pages, pages visited, approximate location, and interaction data through cookies or similar technologies.
2. How we use information
We may use information to:
- Deliver and display requested assessment results
- Retain assessment contact information and findings as a business lead so we can understand interest in our services
- Send marketing communications only when you separately choose to receive them
- Respond to inquiries and evaluate audit applications
- Communicate about workshops, speaking, consulting, and related services
- Prepare for conversations or potential engagements
- Operate, maintain, secure, and improve the website
- Understand website use and measure performance
- Comply with legal obligations and protect our rights
Submitting an email address to unlock assessment results does not by itself subscribe you to marketing communications. We do not sell personal information for monetary consideration.
3. Google Forms and other service providers
AI Business Audit applications are currently collected through Google Forms. When you use that form, Google may process information under its own terms and privacy practices. We may also use website hosting, analytics, email, scheduling, and professional service providers that process information only as needed to provide services to us or support our operations.
We may disclose information when required by law, to protect rights or safety, in connection with a business transaction, or with your direction or consent.
4. Cookies, session storage, and analytics
The assessment uses your browser's session storage to preserve answer selections, completion state, and delivery identifiers in the current browser tab. Your name, email address, and marketing preference are not stored in browser session storage. Session information is normally removed when the tab is closed, and you can clear the current assessment by choosing Retake Assessment or Start New Assessment. Starting again does not delete information already submitted to Clarity & Capability. Cookies and similar technologies may be used for essential website functions, security, performance measurement, and basic analytics. Blocking some technologies may affect how the website functions. We do not currently use website information for third-party behavioral advertising.
5. Data retention and security
We retain information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, maintaining business records, resolving disputes, and meeting legal obligations. Retention periods may vary based on the information and our relationship with you.
We use reasonable administrative and technical measures intended to protect information. No internet transmission or storage method is completely secure, so we cannot guarantee absolute security.
6. Your choices
You may answer all AI Opportunity Assessment questions without providing contact information upfront. A valid email address is required after the final question to unlock the personalized results and receive a copy; your first name is optional. We retain the submitted email address and relevant assessment information for lead management. This transactional submission does not enroll you in marketing unless you separately select the optional marketing-consent checkbox. You may retake the assessment, unsubscribe from marketing communications at any time, or request access to, correction of, or deletion of information you submitted by contacting us. We will consider requests in accordance with applicable law and may need to verify your identity.
7. External links
The website may link to third-party websites and services. Their privacy practices are governed by their own policies, and Clarity & Capability is not responsible for those practices.
8. Children’s privacy
This website and our services are intended for business and professional audiences and are not directed to children under 13. We do not knowingly collect personal information from children under 13.
9. United States processing
Clarity & Capability is based in Michigan, United States. If you access the website from another location, your information may be transferred to and processed in the United States, where privacy laws may differ from those in your location.
10. Changes to this policy
We may update this Privacy Policy as our website, services, or legal obligations change. The revised policy will be posted here with an updated effective date.
11. Contact us
For privacy questions or requests, contact Clarity & Capability at nicole@claritycapability.com.