Case Study · Function Like an Executive
From fragmented follow-up
to a unified platform.
How a comprehensive AI Business Audit identified more than 30 hours of potential monthly capacity while protecting the personalized experience at the heart of the business.

Growing capacity without losing the personal experience.
Function Like an Executive is a coaching business founded by Baila Sigler. She helps women over 35 strengthen executive functioning and move through mental and emotional blocks using coaching, Acceptance and Commitment Therapy, nervous-system regulation, breathwork, and mind-body tools.
As the business grew, Baila wanted systems that could support greater scale without losing the personalized experience central to her coaching.
Important follow-up was spread across too many places.
Lead follow-up was distributed across Facebook, WhatsApp, Google Sheets, Project Broadcast, landing pages, and other tools. Although portions of the Inner Voice Scan intake process were automated, several critical activities still required significant manual effort.
- Processing Inner Voice Scan reports
- Educating and nurturing prospective clients
- Following up with warm leads
- Presenting appropriate offers
- Tracking leads and next actions
- Managing onboarding and client communication
Messaging, scripts, business knowledge, and communication resources were also stored in multiple locations. This made consistent workflows difficult and created a risk that warm leads could lose momentum.

The audit
Looking beyond individual tools to understand how the business actually worked.
The audit identified opportunities to improve lead tracking, messaging, onboarding, scheduling, community engagement, follow-up, and business insights.
One connected platform instead of more disconnected tools.
Clarity & Capability designed a unified, AI-enabled software platform tailored to Function Like an Executive. The proposed solution combines a centralized business platform with nine custom AI-powered business assistants.
The platform is designed to centralize business knowledge, reduce repetitive work, and help Baila maintain the personal quality of her client experience as the business grows.

Projected impact
A clearer operation with more capacity for high-value work.
These figures are projections based on the audit and implementation plan. They will be validated as the system is implemented and used.
- Stronger, more consistent lead follow-up
- Less risk of warm leads losing momentum
- Centralized business knowledge and resources
- Improved operational visibility
- More capacity for client-facing and revenue-generating work
“It forced me to start collecting and organizing the information. It gave me accountability and helped me have a direction on where to start.”
Baila Sigler · Founder, Function Like an Executive
Your next step
